Founder's Story

I spent years trying to fix my skin & hair.
The answer was in my shower the whole time.

My name is Deandrae Mitchell. And for a long time, I was embarrassed to take my shirt off.

Eczema had been with me since I was young — the kind that flares up without warning, leaves your skin cracked, itchy, and inflamed, and makes you hyperaware of your body in a way that's exhausting. Then came the hair loss. Then the chronic dry skin that no lotion, no cream, no routine seemed to touch for longer than a few hours.

I became obsessed with finding the answer. I'm talking hundreds of hours of research — dermatology journals, ingredient deep-dives, elimination diets. I rebuilt my entire routine from scratch. Things got better. Slowly. But never fully.

I started reading about shower water. About chlorine — the same chemical used in swimming pools — stripping your skin of the natural oils your body works hard to produce. About lead and copper leaching from old pipes and absorbing into your skin during every shower. About calcium and mineral deposits coating your hair shaft and blocking moisture from ever getting in.

I had been fighting my skin and hair with one hand tied behind my back. The water I showered in every morning was quietly undoing everything I was trying to build.

When I finally made the switch to filtered water — everything changed. My skin held moisture longer. My scalp stopped flaring. My hair stopped breaking off at the ends.

I couldn't un-know what I now knew. And I couldn't let other people keep suffering through the same cycle — spending money on products, chasing solutions, blaming themselves — when the real problem was hiding in plain sight.

That's why I built Filtera. For everyone who's tried everything. For the ones who've spent hundreds on routines that almost work. For anyone who's felt like their body is working against them.

It might just be your water.